This week we sit down with Lexi Yoo, FNP-BC/CPNP who is the Founder & clinical + creative genius behind Yoo Direct Health a practice she started only three years ago but has surpassed growth milestones of those 3x her tenure. She’s an innovative thinker who sees opportunities where others see barriers. This led to a push for telehealth during the shutdown of 2020, the launch of a podcast and YouTube channel to educate patients, and an overall focus on building a business that puts patients at the center. And it’s worked. The functional area of her practice is exploding, and her aesthetics side is, too! She’s unlocked a formula for success with her direct care model that’s building retention & improving patient compliance. Listen to this episode to hear more about how Lexi is continuing to innovate and break barriers to build a practice that’s built for long term success and profitability!