The 80/20 Principle

Episode 22: Sensible Social Media


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Social media is helpful when you use it to complement your strategic referral marketing efforts. Mostly, it's a way to remind potential referral sources that you are a good lawyer, and remind them what kind of law you practice.

In this episode, I talk about the perils of automating your social media posting and the proper ratio of promotional to non-promotional posts. And I talk about which social media services are best for your law practice.

Remember: Getting new clients coming in the door in a regular flow is crucial for your practice. Doing this requires an effective method that will take time to set up and optimize.

General Resources

  • Learn to use technology to reduce friction & gain freedom with this resource: https://www.the8020lawyer.com/
  • Focus on these essential tech tools for maximum traction in your practice.
  • Take this short law practice assessment to identify your main strengths & weaknesses.
 

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Thanks to My Sponsor

Smith.ai

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Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.

 

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The 80/20 PrincipleBy Ernie Svenson

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