Adam Bornstein is a New York Times bestselling author and the founder and CEO of Born Fitness and Pen Name Consulting. Adam previously worked as a fitness editor at Men’s Health magazine, and he’s currently the editor-in-chief of Arnold Scwarzwenegger’s Pump Club. As a father, husband, and entrepreneur with a busy family and professional life, Adam believes in setting realistic fitness expectations and meeting people where they're at. He’s committed to helping people sustain healthy habits, and he sets out his program in his new book You Can’t Screw This Up. Why Eating Takeout, Enjoying Dessert, and Taking the Stress out of Dieting Leads to Weight Loss That Lasts.