Welcome back to another episode of the Female EmPOWERED podcast. I'm your host, Christa Gurka, and in today's episode, we're taking a deep dive into all things websites - specifically When Your Website Could Actually Be Working Against You.

Joining us is Latasha Doyle, the brilliant mind behind Uncanny Content. Together, we'll uncover how a website - if not optimized properly - can hinder the growth of your brick-and-mortar business. Latasha will share her expertise on strategies for website optimization, automation, SEO, and customizing content to resonate with your target audience.

Here's what's in store:

• The Role of Websites for Physical Businesses: Understanding their impact and potential pitfalls.
• Optimizing Websites and Streamlining Automation: Simplifying booking processes and enhancing user experience.
• Best SEO Practices for Local Businesses: Tips on keywords, headers, and boosting visibility.
• Strategies for Multiple Location Businesses: Tailoring websites to cater to diverse locations effectively.
• Pages vs. Blog Content: Maximizing engagement while catering to educators and businesses.
• Advice on Branding, Strategy, and Copywriting: Crafting compelling narratives and continuously refining your approach.
• Capturing Leads and Personalizing the Customer Journey: Enhancing customer experience through targeted customization.

Remember to subscribe, leave a review, and share with your fellow entrepreneurs. Together, let's empower each other to thrive in the fitness and wellness industry! If you're interested in being a guest on a future episode, reach out to us at [email protected].

About Latasha and Uncanny Content

Latasha owns and operates Uncanny Content, a full-service content and copy agency. From content strategy to content ideation, content writing, social media, and sales copy, she and her team do it all. Latasha and her team work with women, queer, and disabled business owners to help elevate their brands and help them impact their communities.

You can find Latasha and the team online at uncannycontent.co and on Instagram @uncannycontent.