In episode 25 of the Email Sound Booth podcast, host Liz Wilcox, the fresh princess of email marketing, offers guidance on whether to run a Black Friday sale. She outlines four signs indicating you should consider a sale: if you've never done one, if you lack customers on your email list, if you can manage it without stressing out, and if you can make at least a few sales. Liz also provides two reasons to skip the sale: if it's overly stressful or if your business is at a pivot point, requiring other priorities. Additionally, Liz promotes her Black Friday training and provides details on her upcoming Black Friday offer for 2024.

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