Marketing Strategy for Wedding Professionals & Businesses: The Evolve Your Wedding Business Podcast

Episode 259: The Biggest Mistakes Wedding Professionals Make When Raising Their Prices


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Planning on raising the prices in your wedding business? There are 7 very common mistakes wedding pros make when raising their prices that cost them sales.

When was the last time you increased your rates? I’m not here to simply tell you to raise your prices right away. Instead, I’m going to unveil the biggest mistakes wedding professionals make when increasing their rates.

Because, trust me, if you make these mistakes, you’ll pay for it.

Raising your prices can result in more bookings and more revenue or it can result in fewer bookings and feeling completely defeated. It all depends on how you do it.

What are the 7 big mistakes wedding pros make when raising their prices?

Listen to/read this new podcast episode to find out!

In this episode you'll learn:

  • Why you shouldn’t raise your prices by a huge amount overnight
  • Aligning your pricing with your ideal clients
  • How often to evaluate your prices
  • The numbers that will tell you how much to raise your price by
  • What causes price increases to flop
  • How your marketing and messaging is like Elle Woods making her case in court
  • Why hearing “no” is actually a good sign
  • The 3 things that need to align to book more weddings at a higher price
  • Why you shouldn’t hide your price increase
  • How to make your price increase an opportunity for your ideal clients

You can find the full show notes at https://evolveyourweddingbusiness.com/259

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***
Tired of random marketing and unpredictable bookings? You’re not alone—most wedding pros fall into the trap of random acts of marketing that don’t actually lead to more bookings.

It doesn’t have to be this way. In my free audio training, I pull back the curtain on the strategies and frameworks six-figure wedding businesses use to book dream clients without working 60+ hour weeks.

🎧 Listen for free now: evolveyourweddingbusiness.com/secret

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Marketing Strategy for Wedding Professionals & Businesses: The Evolve Your Wedding Business PodcastBy Heidi Thompson

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