In this episode of Cults and the Culting of America, host Scot Loyd and co-host Daniela Mesteneck Young engage in a deep conversation with Chloe Nwangwu, a brand scientist. They explore the concept of under recognition, the importance of branding in social influence, and the role of conflict mediation in understanding societal dynamics. Chloe shares her journey from conflict resolution to branding, emphasizing the significance of visibility and recognition in creating impactful change. The discussion also touches on the mythical norm, the dangers of echo chambers, and the necessity of diversity in combating misinformation. The episode concludes with insights into Chloe's methodology for building influence and the importance of acknowledging trauma in social movements.

Connect with Chloé Nwangwu

Website

Visibility Clinic

Visibility Assessment 

LinkedIn

Daniella's Links:

You can read all about my story in my book, Uncultured-- buy signed copies here. https://bit.ly/SignedUncultured For more info on me: Patreon: https://bit.ly/YTPLanding Cult book Clubs (Advanced AND Memoirs) Annual Membership: https://bit.ly/YTPLanding Get an autographed copy of my book, Uncultured: https://bit.ly/SignedUncultured Get my book, Uncultured, from Bookshop.org: https://bit.ly/4g1Ufw8 Daniella’s Tiktok: https://bit.ly/3V6GK6k / KnittingCultLady Instagram:  https://bit.ly/4ePAOFK / daniellamyoung_  Unamerican video book (on Patreon): https://bit.ly/YTVideoBook Secret Practice video book (on Patreon): https://bit.ly/3ZswGY8

Other Podcasts

Daniella's other podcast: Hey White Women

Takeaways

• Chloe Nwangwu is known as the brand scientist.
• Under recognition is a key issue in social dynamics.
• Conflict mediation training informs Chloe's work.
• Brands influence how others perceive and treat individuals.
• The science of resistance is crucial in today's society.
• Maintaining social norms is essential for safety.
• Diversity is vital in preventing echo chambers.
• Under representation stems from under recognition.
• Chloe's methodology focuses on visibility engineering.
• Creative projects can amplify important messages.

Chapters

00:00 Introduction to Cults and Personal Journeys 02:27 Understanding the Role of a Brand Scientist 04:16 Conflict Mediation and Its Evolution 10:30 The Power of Branding in Social Dynamics 12:39 Defining Brands and Their Influence 16:10 Resistance and the Science of Influence 17:57 The Role of Representation in Social Change 20:04 Maintaining Social Norms Amidst Change 23:15 Building a Collective Resistance 28:19 Listening to Marginalized Voices for Change 29:35 The Need for Rest and Healing Among Black Women 30:50 Understanding the Mythical Norm and Its Impact 32:51 Behavior Change and Cult Dynamics 35:08 Adoption Thresholds and Social Proof 37:30 The Dangers of Ideal Client Avatars 38:56 The Role of Diversity in Preventing Echo Chambers 41:32 The Importance of Equity and Inclusion 43:24 Under Recognition vs. Under Representation 45:27 Visibility Engineering: Building Your Ecosystem of Influence 51:59 Creative Expression and Cultural Commentary

Produced by Haley Phillips