"Who are the people that will value the outcome that you provide the most?"

This question challenged one of my Sold Out Standard clients, and it might challenge your assumptions too.

We often assume our ideal clients are those struggling the most. But the truth is, those who are ready to take action and invest are often the best fit.

In this week's episode, I talk about who you should be speaking to in your messaging and marketing.

Connect with me outside the podcast!

1. Continue the conversation in the Market Like a Boss Facebook group.

2. Join our podcast giveaway and get a chance to win a strategy session with me to review your content and messaging! Leave a review to get entered.

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