Patchouli is basically the ‘Marmite of the perfume world’ – those who fall firmly in the LOVE it camp have our passionately held views matched only by those who devoutly LOATHE it. Whatever you feel, get ready to forget all you thought you knew about this ingredient as we trace its history from scenting luxurious fabrics, being worn by courtesans, hippies & bohemians right through to very modern compositions…

Perfumer Bruno Jovanovic: ‘…if magic had a scent, it would smell of patchouli!’

Perfumes mentioned:

@santamarianivella1221 Patchouli

@muglerofficial Angel

Rihanna Reb’l Fleur

@diorbeauty Patchouli Impérial

@officialbyredo Bibliothèque

@rogergallet L’Homme Patchouli Eau de Toilette

@diptyque Tempo

@chanelofficial Coco Mademoiselle Eau de Parfum Intense

@histoiredeparfums 1969

@ostens_official Patchouli Heart No.1 / Patchouli Heart No.2

@zara Fleur de Patchouli

@escentric_molecules M+ Patchouli