When someone tells you they can't afford your offer, your brain probably jumps straight to their bank account.

But that's not what's really happening.

They actually CAN afford it…they're just not sold on your offer.

In this week's episode, I'm breaking down the true root of the "I can't afford it" objection and why lowering your price, offering endless payment plans, or changing your offer is only making the problem worse.

I talk about:

• What your leads are actually thinking when they say "I can't afford it"
• How uncertainty in your energy creates uncertainty in their decision
• What to shift internally so buyers feel safe saying YES

If you want to stop hearing "I can't afford it," this episode will show you exactly where the breakdown is and how to fix it without changing your price, your messaging, or your audience.

Because the objection isn't about money.

It's about certainty.

And that starts with you.

Connect with me outside the podcast!

1. Continue the conversation in the Market Like a Boss Facebook group.
2. Give me 30 minutes and I'll show you how to add $5K–$10K/month…without adding a single hour to your schedule. Book your free Stability Audit now.

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