“How Big Is Your Company?”

Human beings are social animals.

Henceforth, like a peacock signaling reproductive fitness with its large and colourful tail, human beings signal through our haircuts, clothes, the cars we drive, the places we live, what we eat (or choose not to eat — here’s looking at you vegans and intermittent fasters), when we wake up, how often we work out, and the titles on our business cards — among a plethora of other things.

If you’re an entrepreneur or leader, then you’ve probably felt the urge to signal how many people you have working for you. At the very least, you’ve no doubt been asked the status gathering question, “how big is your team?” before.

The thing is, the answer to this question no longer means what it once did. 

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