Most people aren't "failing" keto or carnivore – they're being failed by bad advice, social pressure, and half-truths about what ketosis and red meat actually do to the human body. In this episode of The Plant Free MD, I sit down with British and European Pro Bodybuilding Champion Richard Smith to pull back the curtain on the latest wave of influencers loudly "quitting" keto and carnivore, and what's really going on behind those dramatic announcement videos.

What this episode exposes:

- Why claims that ketosis "wrecks your hormones," "destroys your thyroid," or "fries your adrenals" collapse when you actually look at human physiology and clinical data.

- The real reasons some big-name influencers are jumping ship: algorithm chasing, brand pivots, and trying to market to a wider audience, not because meat suddenly stopped working.

- The difference between a well-formulated carnivore/keto diet and the ultra-lean, under-eating, "cheat day" versions that predictably make people feel awful and then get blamed on the diet instead of the execution.

Who we are:

I'm Dr Anthony Chaffee, medical doctor, former professional rugby player, and host of The Plant Free MD – a science-based, hard-facts podcast digging into optimal human nutrition, performance, and reversing chronic disease with a species-appropriate diet. Richard Smith is a British and European Pro bodybuilding champion who rebuilt his health and physique using keto and carnivore and now teaches evidence-based nutrition full time. Together, we cut through the noise, marketing, and fearmongering to focus on what actually works in the real world.

Why you should watch:

- You're confused by conflicting messages about meat, cholesterol, ketones, and long-term safety.

- You've seen influencers "coming out against" keto/carnivore and want to know if you should be worried – or just unsubscribed.

- You want a clear, no-nonsense breakdown from people who've lived this way for years, use it clinically, and aren't pivoting their beliefs to match the latest trend. If you're tired of clickbait "I quit carnivore" thumbnails and want the unfiltered, science-based truth about meat, ketosis, and why this way of eating threatens a lot of powerful interests, this episode is for you.

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This podcast is for general informational purposes only and does not constitute the practice of medicine, nursing or other professional health care services, including the giving of medical advice, and no doctor/patient relationship is formed. The use of information on this podcast or materials linked from this podcast is at the user's own risk. The content of this podcast is not intended to be a substitute for professional medical advice, diagnosis, or treatment. Users should not disregard or delay in obtaining medical advice for any medical condition they may have and should seek the assistance of their health care professionals for any such conditions. Dietary and lifestyle changes are only part of the complete health picture, the impact of which will depend on each person's individual circumstances. It is important to stay under the care of appropriate health care professionals, whose advice should be sought before making any substantial dietary or other changes.