Michael Alfaro is a preeminent figure in the world of fitness, technology and brand partnerships. His latest venture is NEO U (“New You”). It’s being called “The Amazon of Wellness”, a one of a kind gym which brings together trainers, fitness instructors, brands and celebrity fitness personalities to create and shoot content that can be shared globally on a subscription basis. The company has raised over 20M and is about to launch their flagship studio in Midtown Manhattan, which can be transformed to look like a trainer is shooting content on a beach, in the mountains or pretty much anywhere in the world customizable to the individual and the brand. He’s a husband and new dad and splits his time between New York and Miami Beach.