This week, on Unfiltered Adventures, we have Erin and Kaylie from Neon Rose Agency on to discuss behind the scenes of Influencer Marketing and Management in the Social Media Industry. Kaylie Ferkich is a Senior Talent Manager at Neon Rose, and throughout her college career she served as the Co-Director of Social Media at the student-run news organization, and worked her way from a Talent Coordinator to a Senior Talent Manager at Neon Rose, where she currently manages a roster of 12 creators. Erin Passov, the Founder and CEO of Neon Rose Agency, began her career as an Attorney, but in 2012 she became captivated by the creative potential of a new platform called Instagram and left her job to explore opportunities in this new influencer space. Over the last 7 years, Neon Rose, a boutique influencer talent management agency, continues to represent top talent in the health, wellness, travel, and lifestyle spaces. Neon Rose is now a team of 20 driven women who are passionate about their clients and staying ahead of the trends. Erin is recognized as a true leader in the industry and has curated a roster of over 50+ digital creators, fostering collaborative partnerships with brands and agencies that drive meaningful engagement and strive to deliver results. We dive into what management looks for when finding influencers, what a manager does in the industry, what brands are looking for, the future of content creators and influencers, and so much more. This episode is for you if you are an aspiring content creator, or have thought about outsourcing pieces of your social media business.