Episode Overview

Protein is everywhere right now — protein bars, protein chips, protein water, cottage cheese, everything, and social media advice telling women they need 200 grams a day just to stay healthy. In this episode, Annie and Jen unpack the current "protein maxing" trend and explain what the research actually says about how much protein women need.

They break down why so many women feel stressed, overwhelmed, or "behind" on protein, how protein marketing can create confusion, and why eating more protein isn't always the answer. You'll hear what realistic protein intake actually looks like for women in different body sizes, how to tell whether a food is truly high protein, and why resistance training matters far more than obsessing over every gram.

If you've been feeling protein-ed out, confused by conflicting recommendations, or worried you're not doing enough, this conversation will help you simplify your approach and focus on what actually matters.

If you like what you hear in this episode, don't miss your chance to join us when we open enrollment to join Balance365! Add your name to our obligation-free waitlist, and we will waive the $199 registration fee. Click here to learn more.

Key Points

• What the latest research actually says about protein needs for women
• Why "high protein" marketing can make nutrition more confusing
• How to know if a food is truly a meaningful protein source
• Why resistance training matters more than chasing extreme protein targets