In today’s episode of the Brian Icenhower Podcast, we tackle one of the most pressing issues in today’s shifting real estate market: longer listing periods. As inventory grows and some areas edge into buyer’s market territory, listings are sitting on the market longer than many agents—or their sellers—are used to.

Brian Icenhower breaks down the two critical factors every agent must understand: Price or Patience. He explains how agents can set the right expectations with sellers upfront, proactively prove property exposure through weekly reporting, and avoid the reactive “Why isn’t my home selling?” conversations that frustrate clients and drain your energy.

You’ll learn:

✅ Why agents don’t “sell” homes—they expose them

✅ How to use online views (MLS, Zillow, Realtor.com) to demonstrate marketing exposure

✅ The “Miracle Month” concept and how to explain it in your listing presentations

✅ When it’s a pricing problem vs. when it’s a patience problem

✅ How admin and listing managers prevent service issues before they start

Whether you’re a solo agent, team leader, or broker-owner, this episode will help you shift your mindset and systems to thrive in markets with extended listing periods.

👉 Ready to upgrade your systems? Explore our Admin & Listing Manager training courses to build the processes that keep your sellers happy and your business thriving. Go to https://therealestatetrainer.com/icenhower-institute/

Book a FREE coaching call:

Enroll in our online courses:

Sign up for coaching:

Sign up for an Agent Management Portal:

Join the fastest growing Facebook Group for Top Producers: