Synopsis

It’s International Networking Week! Find events in your area on the International Networking Week website.

Direct response marketing expert and podcaster Seth Greene joins Dr. Misner to talk about using podcasting to get referrals.

The approach Seth recommends for BNI members is to create a podcast interviewing top experts in your field. Each of those experts will share the interview with their mailing list and on their social networks. When there are enough interviews, the BNI member can turn them into a book and hand the book out to referral partners and prospective clients.

Most people are scared of the technology involved in podcasting, but it’s possible to record a podcast with a free iPhone app or a handheld voice recorder.

You can learn Seth’s process for podcasting to build your business or hire him to help you to produce your podcast and your book at Ultimate Marketing Magician. You’ll get access to a free copy of Podcast Marketing Magic and a free webinar to show you how it’s done.

Have you created a podcast? Let us know about your experiences in the comments.

If you’d like to start podcasting but don’t have a podcasting expert in your BNI chapter, send Priscilla an email at [email protected] for more information.

Brought to you by Networking Now.

Complete Transcript of Episode 442 –

Priscilla:

Hello everyone and welcome back to the Official BNI Podcast, brought to you by NetworkingNow.com, which is the leading site on the net for networking downloadables. I am Priscilla Rice, and I am coming to you from Live Oak Recording Studio in Berkeley, California. I am joined on the phone today by the Founder and the Chief Visionary Officer of BNI, Dr. Ivan Misner. Hello, Ivan. How are you?

Ivan:

I am doing great, Priscilla. Thank you very much. This is a special week for everyone in BNI- and out of BNI, acutally. This is International Networking Week, which is a week devoted to learning more how to network and practicing what is not taught in colleges and universities- how to build relationships, network and generate referrals.

This is our 9th Annual International Networking Week. It is an initiative of BNI’s, but it is open to organizations all around the world. If you have a chance, go to InternationalNetworkingWeek.com to get more information about it. As I said, this is our 9th annual. It’s exciting. This has really gone worldwide. Many, many countries now recognize it.

I have a special guest today. His name is Seth Greene. I was on Seth’s podcast, and we hit it off well and I invited him to come play on my podcast. Seth is a nationally recognized Direct Response Marketing expert. He is the author of six best selling books including Podcast Marketing Magic. He has been featured on CBS Money Watch, CBS News, the LA Times, Boston Globe, Miami Herald. He is an expert in marketing and obviously we are going to talk a little bit about podcasts- something you like a lot, Priscilla and have helped me do many, many of them.

Seth, welcome to BNI Podcast.

Seth:

Thank you. It is an honor to be here in front of your listeners. I am excited.

Ivan:

So, we are excited to have you on. I am a real believer in podcasts. You heard in my introduction I have done over 440 podcasts. We started doing these in- I think it was- 2007 and we have been doing them every week ever since then. I think it is a great way to get educational content out. I also think it is a great way to market.