When Lindsey Kirk’s husband came home and told her how much he was struggling at his swing shift factory job, it was clear they were at a crossroads.

She knew that despite her feeling of panic, it was time to take her jewelry business to the next level.

After 5 years of running a studio space to sell her pieces in Quincy, Illinois — while working a part-time job to make it work — Lindsey decided it was time to close the store and double down on her website (lucky for her, because the pandemic hit just a few weeks later).

When Lindsey and her husband decided he would go back to school, she came looking for support in building her online sales.

She enrolled in Laying the Foundation (LTF), and I am so excited to share her story. Lindsey is a badass implementer and has some amazing insights to share about how her business has grown to the point that she can support her husband while he’s back studying full-time.

In this episode, you’ll hear:

• The crazy numbers that Lindsey started seeing in her business as soon as she started working through the LTF material
• The 3 key concepts from LTF that changed everything for Lindsey’s business (and the mindset shift that has helped her increase her business over 50% in the past year)
• The amazing social media campaign that helped Lindsey hit a key goal in her business and how sharing her love of dogs has bonded her community to her even more
• Why the structure of LTF was so effective for her, changing the narrative of your inner voice
• How her business turned out to be the lifeboat she and her husband needed (instead of taking a backseat to his work).

Here are the resources mentioned in the show:

Follow Lindsey the Ladysmith on Instagram!

Gem City College

Laying the Foundation

Jewelry Brand Makeover Masterclass

Thrive by Design Podcast

Marie Forleo

The Humane Society

Atlanta Texas Area Spay & Neuter Project


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