June 27, 2024

Episode #478: Everything You Need to Know About TikTok Shop with Susan George

34 minutes

In this episode, I chat with Susan George from Mediary Marketing about the incredible opportunities TikTok Shop offers for jewelry businesses.

In this episode you’ll discover:

Susan’s journey from a professional musician to a social media brand strategy expert
How Susan became a “celebrity” on TikTok from a home studio during the pandemic right after having a baby
Why Susan switched from Instagram to TikTok when developing her personal brand
Why TikTok is not just for “Dancing Teenagers” but is “A virtual QVC in your pocket”
Why people are switching to TikTok from Google when searching for information
Why Instagram and Facebook give you less reach for more money.
How TikTok gives you more control over your own success than any other platform
TikTok’s plan to serve as a better alternative to Amazon
How Susan used TikTok to turn her husband’s passion into half a million dollars in sales in less than six months starting with only 45 followers.
How TikTok made American small business owners 14 billion dollars last year and what that means for the TikTok controversy
How TikTok can lower your shipping costs, generate a greater return on your ad spend, and benefit creators more than other platforms.
How TikTok can automatically connect you with the right influencers who can make the most sales impact.
Why influencers are incentivized to produce only positive product publicity.
TikTok’s goal of helping businesses sell $1-3 million dollars in sales a month - without overwhelming new businesses with unfulfilable demand.
How TikTok is doing the hard work of reducing your competition for you.

This one's a good one!

Here are the resources mentioned in the show:

Susan's Instagram

Mediary Marketing website

Mediary Marketing Instagram

The Viral Collection

How to Stand Out in a Saturated Market with a Timeless Jewelry Brand

'The Desired Brand Effect' Book

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By Tracy Matthews

4.9

329329 ratings

June 27, 2024

Episode #478: Everything You Need to Know About TikTok Shop with Susan George

34 minutes

In this episode, I chat with Susan George from Mediary Marketing about the incredible opportunities TikTok Shop offers for jewelry businesses.

In this episode you’ll discover:

Susan’s journey from a professional musician to a social media brand strategy expert
How Susan became a “celebrity” on TikTok from a home studio during the pandemic right after having a baby
Why Susan switched from Instagram to TikTok when developing her personal brand
Why TikTok is not just for “Dancing Teenagers” but is “A virtual QVC in your pocket”
Why people are switching to TikTok from Google when searching for information
Why Instagram and Facebook give you less reach for more money.
How TikTok gives you more control over your own success than any other platform
TikTok’s plan to serve as a better alternative to Amazon
How Susan used TikTok to turn her husband’s passion into half a million dollars in sales in less than six months starting with only 45 followers.
How TikTok made American small business owners 14 billion dollars last year and what that means for the TikTok controversy
How TikTok can lower your shipping costs, generate a greater return on your ad spend, and benefit creators more than other platforms.
How TikTok can automatically connect you with the right influencers who can make the most sales impact.
Why influencers are incentivized to produce only positive product publicity.
TikTok’s goal of helping businesses sell $1-3 million dollars in sales a month - without overwhelming new businesses with unfulfilable demand.
How TikTok is doing the hard work of reducing your competition for you.