I get to work with agency entrepreneurs all over North America and constantly, constantly the conversation somehow, someway, at some point circles back to new business, attracting prospects, filling the funnel, having enough people in their pipe. Remember your pipe is your life and sales, your pipe must be full 90 days out or you’re going to be hungry this month.  At the end of the day, how do you get people in your pipe? How do you get people’s attention? How do you stop them in their tracks?

How do you stop them from what they’re doing? It’s absolutely critically important that you understand the power of a headline. That’s exactly what I’m talking about. Your next big bank deposit is all around the power of a headline. And if you learn the psychology, the wording and everything else that’s necessary to create killer marketing headlines or communication headlines for your existing marketplace or any marketplace that you want to penetrate, you will be making bigger bank deposits all the time.

One of the greatest learning opportunities that I had in my career a number of years ago, I got involved in a workshop that was all about writing copy. And I invested a lot of time and resources in this workshop and I learned how to write copy and I learned the power of a headline. I also learned that 67% of all marketing success is the headline.

So out of 100% of the time that you’re going to invest in creating a marketing campaign and creating content for that marketing campaign, at least 70% of your time invest must be invested in that headline to get their attention. The headline must be compelling enough to stop the prospect from what they’re doing and grab their attention. That’s where the three M’s of marketing come into play. And if you haven’t heard our podcast on the Three M’s of Marketing, check it out here:

Episode 6: The Three MMM’s of Marketing

Yes, marketplace, message and media. You’ve got to understand your marketplace out there and who you’re trying attract, what the ideal prospect looks like in that marketplace. Then you must understand the message that you’re going to convey. This is going to be compelling to stop them in their tracks. And the third one is for media. What kind of media are you going to get out there to that particular marketplace?

You’ve got to list your biggest benefits in the headline. Generally, at least your single biggest benefit, your big promise to them, it should be included in that headline.  Then you’ve got to deliver that big promise and they have to see the WIIFM because remember they’re playing that radio station in the back of their mind all of the time. Brainstorm lots of headlines. I’ve got big whiteboards here in the living agency laboratory home front and I consistently brainstorm things on these whiteboards to make sure that I find the fit, and then use classic headline formulas. If you would like a list of 600 headlines and some of the more proven headlines that I’ve learned over time, send us an email to [email protected] and put in the subject line ‘Headline Millionaire’ and we will kick back to you our list of proven headlines.

What does that mean for you? If you learn how to do this right, you will instantly increase your ROI on your marketing and content efforts both online and offline!

I hope you have lots of notes, but as we talk about in the Unstoppable Profit Producer Program and our circles, talking about it is not going to do it. Thinking about it is not going to do it. Only action. So anything you learned today, please go implement, execute, and take action.

What more can we do for you?

Gratefully,

Mike Stromsoe

PS Everything you say, everything you write, everything you do must stop people in their tracks from a marketing standpoint. And don’t forget, if you’d like to learn more about all of this and so much more live, our next bootcamp is coming up. I personally guarantee that it will change your life.

Reserve Your Seat Today – www.BeunstoppableBootcamp.com