The Official BNI Podcast

Episode 486: Inviting Visitors to Your Featured Presentation


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Synopsis
Tiffanie Kellog joins Dr. Misner to talk about inviting visitors to your chapter on the day of your featured presentation.You can fill the room with your clients and prospects and make the event much more dynamic and train more people to refer you.
Tiffanie likes to aim to bring in 10 visitors to your featured presentation. You’ll have 6-8 weeks from the time your presentation is scheduled to the time you actually present. That gives you plenty of time to bring in visitors. Here are some of the steps to take.

* Give your featured presentation a name.
* Send a save-the-date email to at least 40 people.
* Create an event on Facebook.
* Send a news release about your presentation to your local media.
* Send a written invitation (the printed kind with a stamp) to the people on your invitation list.
* Post the information on all your social media accounts several time.
* Make follow-up phone calls to the people you invited 7-10 days before the event.
* Make a confirmation phone call the day before the event.

You can find more tips from Tiffanie on the Networking for Success YouTube channel.
Brought to you by NetworkingNow.com.
Complete Transcript of Episode 486 –
Priscilla:
Hello everyone and welcome back to the Official BNI Podcast, brought to you by NetworkingNow.com, which is the leading site on the net for networking downloadables. I am Priscilla Rice, and I am coming to you from Live Oak Recording Studio in Berkeley, California. I am joined on the phone today by the Founder and the Chief Visionary Officer of BNI, Dr. Ivan Misner. Hello, Ivan. How are you today and where are you today?
Ivan:
I am actually in Austin, TX for the month of December. I am not traveling this month, which is rare.
Priscilla:
That’s nice.
Ivan:
It is nice. I have a guest today on my podcast. She has been a guest in the past, Tiffanie Kellog. Tiffanie joined BNI originally in 2005. She has been an incentive coach since 2006. She is the author of the book Four and a Half Networking Mistakes. We talked about this before, Tiffany. I love that book, Four and a Half Networking Mistakes. You did a podcast with me some time ago. Podcast number 431, where we talked about the importance of your name tag, one of the, I think, four and a half mistakes. Tiffanie, welcome to the podcast.
Tiffanie:
Thank you so much for having me today.
Ivan:
It is great having you on. You have an interesting topic. I love this topic. It is about inviting visitors to your feature presentation. Now, in BNI it is always good to have visitors. But you are saying if you are doing a feature presentation, it’s great to have visitors, so talk to us about that.
Tiffanie:
One of the things that I have noticed as a member is that any time there are more visitors in the room, the energy is certainly higher. It is a more powerful and dynamic meeting. So when you think about it being the feature speaker, that is the meeting that you definitely want to make sure is high energy.
As a presenter, I think we definitely have the opportunity to do some inviting and fill up the room with our clients, our prospects, people who know us to help ramp it up.
Ivan:
Why would you want to invite them? I think I know the answer, but tell us why would you want to invite them to your presentation? I agree that it is a lot more energy and that is a good one, but why specifically to your presentation?
Tiffanie:
You know, we always like to have people come to our BNI chapter to show it off but I also think it gives us a good opportunity as a BNI member to become the expert by being the speaker. So many BNI members,
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