Ever feel like you've outgrown your business or creative identity? You're not alone! In this special feed drop from my conversation with Cathy Heller on her Abundant Ever After podcast, we get real about what it takes to reinvent yourself without burning everything to the ground. I open up about my own five reinventions, share why most people get stuck in the "what's next?" phase, and reveal my three-step framework for turning your natural genius into profitable offers. If you've been feeling that pull toward something bigger or more aligned with who you're becoming, this episode is your permission slip to make that leap.

Here are the key insights from our conversation:

• [7:20] How to recognize when it's time to reinvent yourself and why getting clarity is the essential first step
• [15:56] Why identity upgrades feel uncomfortable but are necessary for true evolution
• [19:53] The counterintuitive way to discover your genius zone (hint: it's what comes easiest to you)
• [31:56] How to turn your natural gifts into profitable offers by communicating the transformation, not just the features
• [43:07] Why building your authority starts from within and requires self-trust before external validation

Here are the resources mentioned in the show:

• The Art of Reinvention
• The Reinvention Brainstorm Workshop
• Cathy Heller's Abundant Ever After Podcast

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xo, Tracy Matthews

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