In this episode of “The Soul of Enterprise,” hosts Ron Baker and Ed Kless engage with Jordan Birnbaum, CEO of Glinda Group, to explore the intersection of behavioral science and business strategy. They discuss how applied social science can drive measurable improvements in employee engagement, leadership development, and organizational culture. Jordan shares insights from his extensive experience, including his tenure as Chief Behavioral Economist at ADP and his entrepreneurial ventures in the entertainment industry. Listeners will gain a deeper understanding of how behavioral principles can be harnessed to enhance business outcomes and foster a more engaged workforce.

About Jordan

Jordan Birnbaum is an industrial/organizational psychologist, applied behavioral scientist, and serial entrepreneur specializing in leadership, motivation, organizational design, product design, sales, marketing, UX, and HR technology. He is the CEO of Glinda Group, a firm dedicated to enhancing employee, customer, and prospect engagement through applied social science.  Previously, Jordan served as Vice President and Chief Behavioral Economist at ADP, where he directed the applral economics principles into new product development in the human capital management market. He also owned and operated The Vanguard in Los Angeles, a renowned music and entertainment venue.