People love talking about ideas. But ideas are cheap. The real difference between people who build things and people who stay stuck is simple: execution.

In this Habits & Hustle episode, my foil Shani and I break down why execution always beats ideas, why overthinking keeps people stuck, and how ridiculous products like the Pet Rock and Chia Pet still turned into massive businesses because someone actually launched them.

If you’ve been sitting on an idea, waiting until everything is perfect, or telling yourself you need more time to figure it out, tune in and start executing.

What’s Discussed

(01:29) Idea vs. execution and why great ideas mean nothing without action

(03:18) Starting before you have the answers and figuring things out as you go

(04:29) “Ridiculous” ideas that made millions like Chia Pet and Pet Rock

(07:21) How modern entrepreneurs test ideas using social media and digital ads

(08:47) Partnering with people who fill your skill gaps to execute faster

(11:50) Creating your own luck by putting yourself where opportunities can happen

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Find more from Jen: 

Website: www.jennifercohen.com

Instagram: @therealjencohen

Books: www.jennifercohen.com/books

Speaking: www.jennifercohen.com/speaking-engagements