Lilly Risch, LCSW, joins the podcast to talk about marketing EMDR therapy and what it actually looks like to attract clients who are the right fit. The conversation gets into why explaining EMDR to the public feels so uniquely challenging, how leading with symptoms like anxiety instead of trauma can change everything, and what it takes to build a caseload that's both full and sustainable. Lilly shares her own experience growing a group practice in Milwaukee, along with practical ways to simplify your messaging, define your ideal client, and communicate your value without losing what makes EMDR special. A practical, grounding conversation for any EMDR therapist who's ever struggled to put what they do into words.

Be sure to sign up for Lilly's FREE training for EMDR Therapists, "Take the 'Ick' Out of Your Marketing": https://sincere-snow-26884.myflodesk.com/flow.

Sponsored by TherapyNotes®: Looking to switch EHRs? Try TherapyNotes® for 2 months free by using promo code ABUNDANT at therapynotes.com.

Additional Resources:

To learn more about today's guest, visit https://www.abundancepracticebuilding.com/blog.

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