Kels and Kiefer stop by to talk about eating for performance vs eating for aesthetics and it turned into a discussion about the pressures performance athletes sometimes feel to look a certain way, even though it can be at the cost of performance. We talk about the wisdom of eating at or above maintenance as ways of achieving non-aesthetic based goals, how those goals can build the characteristics you might be searching for while pursuing aesthetics, the necessity for taking an offseason, and why there's hope for the future of advertising in the fitness space.