In episode 59 of the Email Sound Booth podcast, Liz Wilcox, the fresh princess of email marketing, shares an underrated tactic to save time on email marketing: re-sending past emails. Liz explains how reusing emails that performed well in the past can save time and reduce burnout. She discusses updating personal details and links to keep the content relevant and emphasizes that new subscribers will benefit from previously sent content. Liz also highlights the effectiveness of this strategy by referencing her own experiences. Lastly, she promotes her email marketing membership, offering weekly newsletter templates for just $9 a month.

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