Aimee Smale is the fearless entrepreneur behind one of the UK’s most sought-after fashion brands, Odd Muse, renowned for its refined aesthetic, minimalist style, and impressive growth. Taking a leap of faith, she launched her brand from her bedroom during lockdown, leaving behind her job at ASOS to pursue her vision. In just three months, a single product generated over £100k in sales—an early testament to the brand’s undeniable appeal. With no guarantees but an unshakable belief, Aimee has redefined modern fashion entrepreneurship. Whether you’re an aspiring business owner, a fashion lover, or someone inspired by bold career moves, Aimee’s journey proves that success favours those who dare to take the risk.

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Odd Muse: https://www.instagram.com/oddmuselondon/

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