Welcome to another insightful episode of the Service MVP Podcast. The talk series brings you tips and strategies to elevate your business straight from industry experts. In this episode, host Joe Crisara, America's Service Coach, interviews Cassandra Webster from Consumer Fusion for an enlightening discussion on online reputation management — an aspect of running a successful service business that is crucial yet often overlooked.

The conversation revolves around the three pillars of online reputation management, namely, review generation, responding to reviews, and handling negative reviews. Cassandra’s expert knowledge and experience in these areas provide listeners with unique insights and strategies for effectively managing their online reputations. This episode offers an invaluable perspective on how reviews, both good and bad, can shape a business's online image.

The latter part of the episode delves into the specific dynamics of negative reviews. Cassandra unveils the true role of criticism and how they serve as a wake-up call for businesses, pushing them back on the right track. While legitimate criticism is beneficial for growth, the conversation highlights how to navigate negative feedback from non-legitimate sources.

Pulling back the curtains on the professional world of online reputation management, Cassandra discusses why professional assistance in managing reviews is indispensable and how her team at Consumer Fusion handles illegitimate reviews. Towards the end, she emphasizes that online reputation management doesn't stop at handling negative reviews, but extends to establishing a positive brand image online.

This insightful episode featuring Cassandra Webster is a must-listen for all business owners eager to solidify their online reputation. Tune in today for a glimpse into the world of professional review management that holds the potential to boost your business.

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