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Episode 600: Flipping the Script
Today is a major milestone—Episode 600. My journey behind the mic began in 2012, and since then, this conversation has evolved from simple marketing tactics into the deeper pillars of leadership, communication, and storytelling. To celebrate, I’m flipping the script. I’ve invited my longtime friend and fellow 2012 podcasting pioneer, Mike Gerholdt, to take over the host’s chair. We’re going behind the scenes on everything I’ve learned over 600 episodes—from the origin story and terrestrial radio to the move to full video—to talk about what it really takes to build a podcast brand that lasts.
What You’ll Learn in This Episode
- Why curiosity is the most important trait for a long-running podcast host
- How to pivot your content from marketing tactics to leadership and storytelling
- The evolution of media from terrestrial radio to short-form and full-length video
- Why every modern brand needs an evangelist to foster two-way conversations
- Strategic lessons learned from 13 years and 600 episodes in the podcasting trenches
Episode Chapters
(00:00) Flipping the Script for Episode 600
(01:29) Introducing Guest Host Mike Gerholdt
(02:54) Why Every Brand Needs an Evangelist
(05:55) The 2013 Podcasting Pioneers
(08:27) The Evolution from The Work Talk Show to On Brand
(09:38) Pioneering the Remote Work Conversation
(12:45) Standing Out in a Saturated Market
(15:33) From Radio Production to Personal Voice
(17:21) Why Audio Conveys More Than Text
(20:15) Curiosity: The Trait That Drives 600 Episodes
(23:46) The Reality of Guest Pitches and PR Intermediaries
(27:10) Avoiding the "Game of Dodgeball" with Multiple Guests
(30:22) Why Real Conversations Don't Need Prep Calls
(33:40) The Leap to Full Video and Short-Form Content
(38:15) The "Human Element" in Modern Communication
(42:30) Closing Thoughts on the Future of On Brand
About Mike Gerholdt
Mike Gerholt is the Senior Director of Salesforce Admin Evangelism at Salesforce. He leads a group of world-class Admin Evangelists who are helping Salesforce Admins realize their dreams by being technology leaders and advancing their careers. He’s also the host of the Salesforce Admins podcast and someone I’ve been in the podcasting trenches with since day one.
What Brand Has Made Mike Smile Recently?
Mike highlighted HelloFresh as the brand that made him smile recently. He noted that the meal delivery service stood out during the pandemic and continues to impress him with small touches of appreciation, clear care in delivery, and a non-intrusive approach that never feels like a "used car salesman" pitch. He described the experience as receiving a "little smile in every box."
Resources & Links
Listen & Support the Show
Watch or listen on Apple Podcasts, Spotify, YouTube, Amazon/Audible, TuneIn, and iHeart.
Rate and review on Apple Podcasts and Spotify to help others find the show.
Share this episode — email a friend or colleague this episode.
Sign up for my free Story Strategies newsletter for branding and storytelling tips.
On Brand is a part of the Marketing Podcast Network.
Until next week, I’ll see you on the Internet!
Learn more about your ad choices. Visit megaphone.fm/adchoices
View all episodes
By Nick Westergaard
4.8
9393 ratings
Today is a major milestone—Episode 600. My journey behind the mic began in 2012, and since then, this conversation has evolved from simple marketing tactics into the deeper pillars of leadership, communication, and storytelling. To celebrate, I’m flipping the script. I’ve invited my longtime friend and fellow 2012 podcasting pioneer, Mike Gerholdt, to take over the host’s chair. We’re going behind the scenes on everything I’ve learned over 600 episodes—from the origin story and terrestrial radio to the move to full video—to talk about what it really takes to build a podcast brand that lasts.
What You’ll Learn in This Episode
- Why curiosity is the most important trait for a long-running podcast host
- How to pivot your content from marketing tactics to leadership and storytelling
- The evolution of media from terrestrial radio to short-form and full-length video
- Why every modern brand needs an evangelist to foster two-way conversations
- Strategic lessons learned from 13 years and 600 episodes in the podcasting trenches
Episode Chapters
(00:00) Flipping the Script for Episode 600
(01:29) Introducing Guest Host Mike Gerholdt
(02:54) Why Every Brand Needs an Evangelist
(05:55) The 2013 Podcasting Pioneers
(08:27) The Evolution from The Work Talk Show to On Brand
(09:38) Pioneering the Remote Work Conversation
(12:45) Standing Out in a Saturated Market
(15:33) From Radio Production to Personal Voice
(17:21) Why Audio Conveys More Than Text
(20:15) Curiosity: The Trait That Drives 600 Episodes
(23:46) The Reality of Guest Pitches and PR Intermediaries
(27:10) Avoiding the "Game of Dodgeball" with Multiple Guests
(30:22) Why Real Conversations Don't Need Prep Calls
(33:40) The Leap to Full Video and Short-Form Content
(38:15) The "Human Element" in Modern Communication
(42:30) Closing Thoughts on the Future of On Brand
About Mike Gerholdt
Mike Gerholt is the Senior Director of Salesforce Admin Evangelism at Salesforce. He leads a group of world-class Admin Evangelists who are helping Salesforce Admins realize their dreams by being technology leaders and advancing their careers. He’s also the host of the Salesforce Admins podcast and someone I’ve been in the podcasting trenches with since day one.
What Brand Has Made Mike Smile Recently?
Mike highlighted HelloFresh as the brand that made him smile recently. He noted that the meal delivery service stood out during the pandemic and continues to impress him with small touches of appreciation, clear care in delivery, and a non-intrusive approach that never feels like a "used car salesman" pitch. He described the experience as receiving a "little smile in every box."
Resources & Links
Listen & Support the Show
Watch or listen on Apple Podcasts, Spotify, YouTube, Amazon/Audible, TuneIn, and iHeart.
Rate and review on Apple Podcasts and Spotify to help others find the show.
Share this episode — email a friend or colleague this episode.
Sign up for my free Story Strategies newsletter for branding and storytelling tips.
On Brand is a part of the Marketing Podcast Network.
Until next week, I’ll see you on the Internet!
Learn more about your ad choices. Visit megaphone.fm/adchoices
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