In this episode of the Service MVP Podcast, renowned service sales coach, Joe Crisara, hosts industry veteran and icon, Landon Brewer. Taking a trip down memory lane, Brewer shares his enchanting journey in the service industry that began around 25 years ago and delves into his rich professional experiences across multiple ventures. He discusses pressing issues in the sector, and elaborates on his personal and professional non-negotiables.

Brewer emphasizes the value of a data-driven business approach, which promotes strategic planning, accurate measurement of results and decision-making. He also addresses the essence of discernment in weeding out digital marketing gimmicks, and the need for evidence through Key Performance Indicators (KPIs) and metrics to verify the veracity and success of business operations.

Another key topic is the "seduction of potential". Brewer warns of the risks associated with retaining non-performing business aspects out of nostalgia or hopes for sporadic success spikes. He advocates for using data as a trusted determinator and acting steadily and timely to avoid falling into potential traps.

The conversation also touches upon the power of effort within the industry. People's approach towards opportunities and their determination to tackle hard tasks are discussed extensively. Brewer sheds light on the importance of being committed, seizing opportunities, and challenges listeners to step out of their comfort zones.

Lastly, the episode wraps up on a personal note as Brewer recounts his struggles balancing work and family life, the sacrifices he made, and the rewards he reaped for his perseverance-- proving that with the right skills and effort, anyone can create their version of success in the industry.

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