Rob and Paul host Jerry Jones of Jerry Jones Direct, a membership-based boutique dental marketing and advertising firm focused on patient retention and turn-key new patient solutions, with clients in the U.S. and around the World.

In this episode, Rob and Paul have a wide-ranging chat with Jerry about “decommoditizing dentistry” (or as Dr. Nacho likes to call it, the “Amazoning of Dentistry”) and how owner operators can compete with corporate dentistry. Differentiate or Die! They discuss the importance of differentiating a dental practice and why that matters; how the process, people and place is what differentiates a practice; and why you should invest money, time and effort in a great team because what your patients really care about are you and the people in the practice (they don’t care about procedures). They also chat about how having an interest in your patients will lead those patients to have an interest in you and your practice.

Listeners who want to learn more about Jerry Jones and Jerry Jones Direct can visit www.JerryJonesDirect.com. Listeners who want to receive a free copy of Jerry’s Decommoditizing Dentistry DVD can email him at [email protected]. Here’s a link to the book Jerry mentions, Differentiate or Die by Jack Trout and Steve Rivkin: Click here.

Listeners who want to reach out to Paul can do so at [email protected] and those who want to reach out to Rob can do so Rob at [email protected].