In today's Episode #66, our host, Dr. Sarah Smith, engages in a thought-provoking conversation with marketing agency owner, Carl White.

The focus of their discussion is on the challenges and motivations of transitioning from employed positions to owning a private practice within the US healthcare system.

Join us as we explore the insights and experiences of Carl White in navigating the landscape of private healthcare practice and marketing to attract new patients in a competitive market.

Here are 3 key takeaways from this episode:

1️⃣    Importance of differentiation and patient benefits in a competitive market.

2️⃣    The significance of understanding values, strengths, and goals for improving collaboration and guiding decisions.

3️⃣    The need for strategic thinking in differentiating a business and the impact of marketing as an essential tool for reaching a wider audience.

Carl White Bio:

Carl White, founder of MarketVisory Group, focuses on helping private practices in healthcare stay private.

Carl has over 20 years of experience doing marketing in healthcare. For much of his career he worked at Baxter and Hollister.

In 2017 he launched MarketVisory Group so he can broaden his reach and work with a wide variety of doctors, clinicians, and patients. He’s been published in Middle Market Executive, The National Society of Certified Healthcare Business Consultants (NSCHBC), and Grade.us.

Carl hosts PracticeCare, a weekly podcast offering bite-sized business advice to healthcare practice owners. He’s a member of the NSCHBC and a certified consultant with Duct Tape Marketing. He lives in Northbrook, IL.

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Would you like to view a transcript of this episode? Click here

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