Psychologist turned business coach Nicole McCance joins me in today's episode to share her expertise on scaling from a solo to a group therapy practice, walking us through her five-step method that centers on systematization, hiring strategies, and operational efficiency. She emphasizes the role of digital marketing in attracting clients and the power of follow-up strategies in client retention. Nicole also opens up about the real challenges of hiring and managing staff effectively, and underscores the traits that make for successful therapists. We wrap up with a conversation on cultivating a positive work culture, and she offers practical recommendations and resources for those ready to grow their practices.

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