https://youtu.be/JtAXk83WRGs?si=fOCKwJtSS5qZysiZ

Lovers of Fynbos, the beautiful plants in the Proteacae family, will enjoy today’s conversation with expert protea grower and long-time Slow Flowers member Diana Roy, flower farmer and Creative Director of Resendiz Brothers Protea Growers. Along with the farm’s founder and CEO Mel Resendiz, Diana and other protea growers in the greater San Diego area are welcoming the 20th International Protea Association Conference to their region, taking place later this week. “United by Proteas” is designed for farmers, researchers, educators, designers, and anyone eager to learn more about the amazing plant family and its importance in the floral marketplace. Diana returned to the Slow Flowers Podcast to discuss this conference and the latest trends in the protea industry.

Diana Roy of Resendiz Brothers Protea Growers

Back in 2013 and 2014, in the early days of the Slow Flowers Movement, when I was developing and launching slowflowers.com, I hosted today’s guest, Diana Roy, along with Mel Resendiz, both of Resendiz Brothers Protea Growers, as guests. They appeared in our 20th episode of the Slow Flowers Podcast in December 2013. So much has happened in the growth of the Slow Flowers Movement since then, and today, it feels very special to reflect back on those early days and to feel so much gratitude to people like Diana and Mel, who have always supported our mission.

A Resendiz bouquet in which Protea is paired with Pincushion flower (Leucospermum).

Vibrant blooms during harvest time at Resendiz Brothers

Mel Resendiz, CEO of Resendiz Brothers Protea Growers and President of the International Association of Protea Growers

If you follow our Instagram feed @slowflowerssociety, you’ll notice we love to re-post and share the images from Resendiz Brothers feed, which you can find at @resendizbrothers. Diana regularly posts seasonal crops at their peak blooms, as well as floral design inspiration showing the many gorgeous plants and pairings throughout the seasons. And we’re talking about proteas, many other South African and Australian botanicals. Resendiz produces more than 200 varieties of these unique plants, including Pincushion, Banksia, Kangaroo Paw, Leucadendron, and Waxflower. Known for their exceptional value and long vase life, the protea and other blooms create dramatic impact when incorporated in arrangements and bouquets.

International Association of Protea Growers Conference 2025

And now, the world’s top protea experts are gathering in Fallbrook and Rainbow, California, outside San Diego, to focus on this unique and popular family of plants. Beginning this Friday, March 28th, with a floral design workshop, and continuing through April 4th, the 2025 International Protea Association Conference features sessions and networking opportunities covering best practices, fresh ideas, and creative solutions with more than 100 professionals from around the world. Protea researchers and experts will come together to share their knowledge and ideas.

Diana recently joined me to record a conversation about the upcoming conference. And we just want to give a shoutout to Kit Wertz and Casey Schwartz of Flower Duet, Slow Flower members and past guests of the podcast. They are leading the sold-out tour of the Los Angeles Flower District that’s an optional activity for Protea Conference attendees. A guaranteed fabulous event with two knowledgeable designers.

Thank you to our Sponsors

This show is brought to you by slowflowers.com, the free, online directory to more than 750 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.

Thank you to our lead sponsor, Flowerbulb.eu and their U.S. lily bulb vendors. One of the most recognizable flowers in the world, the lily is a top-selling cut flower, offering long-lasting blooms,