In today's Ask Allison, we're talking about how to identify your ideal client—and why, for many therapists, that client often looks a lot like a past version of themselves. We'll explore why you don't need complicated market research or perfect niche language to get clear, and how reflecting on your own lived experience can actually lead to stronger clinical work and more aligned referrals. We'll cover how to notice which clients energize you, why shared experience can be a clinical and marketing advantage, and how this clarity helps you speak directly to the people you're best equipped to help. If defining your ideal client has felt overwhelming, performative, or forced, this episode will help you simplify the process and build a practice that feels authentic, sustainable, and genuinely connected.

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