In episode 74 of the Email Sound Booth Podcast, Liz Wilcox discusses key insights on email marketing gleaned from Chad White's work. She highlights two essential social contracts: one between marketers and inbox providers, emphasizing the need for emails that engage recipients to avoid being marked as spam, and another between marketers and subscribers, stressing the importance of sending relevant emails at a reasonable cadence to prevent opt-outs. Liz provides practical advice on maintaining these contracts to ensure successful email marketing and invites listeners to join her email marketing membership for more guidance.

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