Welcome to the Service MVP Podcast, hosted by America's service sales coach, Joe Crisara. In this episode, Joe is joined by his esteemed guest, Rick Picard, to uncover the three secrets of creating high-value service that can set premium service companies apart from the competition.

The discussion kicks off with the first secret: functionality. Joe and Rick delve into the importance of demonstrating functionality when presenting to clients, emphasizing the need to be well-prepared and equipped to provide immediate solutions. They highlight how ensuring everything is functional, from scheduling to presenting prices, is crucial to maintaining high service standards.

The second secret, competence, is explored through the art of storytelling and communicating in a language that customers understand. Rick shares insights on how to convey the value of different service options effectively, helping clients visualize the benefits of choosing premium solutions without revealing prices prematurely.

The final secret, differentiation, focuses on standing out by providing exceptional service that others don't offer. Rick shares anecdotes that illustrate the power of differentiation and how it fosters trust and builds lasting relationships with clients.

Throughout the episode, Joe and Rick share personal stories and experiences, making the conversation both engaging and insightful. Tune in to discover how these secrets can help elevate your service business to new heights.