Market Like a Boss

Episode 89: Why Some Leads Become Clients (and Others Don't)


Listen Later

I've seen plenty of women throw out their entire marketing strategy simply because of one no.

They assume that because they heard the word no that means their messaging isn't right, they're showing up in the wrong places, and their entire strategy needs to be thrown out.

That couldn't be further from the truth. When you understand why certain leads become clients (and others don't), you'll realize that the no has nothing to do with you and everything to do with the other person. You'll also get a lot better at predicting who will say no and who will say yes.

Here's why certain leads become clients:

1 → They need the help you offer the MOST

2 → They've struggled long enough with their problem

3 → They feel a connection to you

4 → Your offer aligns with the type of support they're looking for

5 → They value their time MORE than money

Why some leads don't become clients:

1 → They still think they can solve their problem on their own

2 → They have more time to spend trying to solve their problem

3 → They need a lot of help in different areas

4 → They're not confident you can help them

5 → They're not confident in themselves

Connect with Market Like a Boss!

  1. Continue the conversation in Michelle's Facebook Group
  2. Find & attract dream clients with Michelle's Land Your Dream Client Challenge.
  3. Book a call to learn more about working with Michelle.

Listen + Subscribe on ITUNES or STITCHER

I'd greatly appreciate a podcast rating and review so that this podcast can reach more women!

  • Search for the podcast in your podcast app (Market Like a Boss)
  • Scroll down and click 5 stars
  • Tap "Write a Review" & enter a brief review
  • Press send
...more
View all episodesView all episodes
Download on the App Store

Market Like a BossBy Michelle Vroom

  • 4.9
  • 4.9
  • 4.9
  • 4.9
  • 4.9

4.9

65 ratings


More shows like Market Like a Boss

View all
The Amy Porterfield Show by Amy Porterfield

The Amy Porterfield Show

4,593 Listeners

The Kelly Roach Show by Kelly Roach

The Kelly Roach Show

918 Listeners

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business by Jenna Kutcher

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

12,062 Listeners

She's Equipt with Jennifer Allwood | The Christian Business Coach for Women by Jennifer Allwood: Christian Business Coach

She's Equipt with Jennifer Allwood | The Christian Business Coach for Women

1,908 Listeners

Online Business for Christian Women | GOD-LED BUSINESS, Start a Podcast, Work From Home, Podcasting, Online Marketing by Stefanie Gass - Podcast to Profit™ Creator, Podcast Coach, Business Strategist

Online Business for Christian Women | GOD-LED BUSINESS, Start a Podcast, Work From Home, Podcasting, Online Marketing

1,242 Listeners

Cubicle to CEO by Ellen Yin

Cubicle to CEO

558 Listeners

SYSTEMIZE YOUR LIFE | Overwhelmed, Organized, Routines, Schedules, Time Management, Time Blocking, Business Systems, Online Business, Work-From-Home, SAHM by Chelsi Jo

SYSTEMIZE YOUR LIFE | Overwhelmed, Organized, Routines, Schedules, Time Management, Time Blocking, Business Systems, Online Business, Work-From-Home, SAHM

683 Listeners

The Email Marketing Show by Email Marketing Heroes

The Email Marketing Show

46 Listeners

The New Generation Entrepreneur Podcast by Brandon Lucero

The New Generation Entrepreneur Podcast

200 Listeners

Little by Little Homeschool - Christian Homeschool, Homeschooling, Motherhood, Homemaking, Education, Family by Leigh Nguyen - Homeschool Mom, Homeschooling, Education, Motherhood, Homemaking, Christian Parenting

Little by Little Homeschool - Christian Homeschool, Homeschooling, Motherhood, Homemaking, Education, Family

314 Listeners

The Mel Robbins Podcast by Mel Robbins

The Mel Robbins Podcast

20,294 Listeners

Good Content with Shannon McKinstrie by Shannon McKinstrie

Good Content with Shannon McKinstrie

126 Listeners

Shiny New Clients! by Jenna Harding (Warriner)

Shiny New Clients!

77 Listeners

Why You Hate Sales by Justine Beauregard

Why You Hate Sales

35 Listeners

Aspire with Emma Grede by Emma Grede | Audacy

Aspire with Emma Grede

604 Listeners