Turning your life plan into a financial plan shouldn’t be a struggle. Edward Jones’ Managing Partner, Penny Pennington, joins C-suite Conversations to discuss purposeful principles applicable to any organization. Penny shares how Edward Jones helps millions of clients, emphasizing the importance of deep discovery conversations and building strong relationships. She also discusses how learning is a journey, the importance of being present amid life’s storms, and how important it is to balance emotional intelligence with industry knowledge, regardless of your profession.