In this episode of For The Record, we sit down with Victoria Boyle, LE, an expert straddling both the clinical and content creation worlds. As the owner of Skin by You in Arizona, Victoria has mastered the delicate balance of treating Patients three days a week while building a powerful digital presence as a content creator with a popular Patreon channel, an engaging social media platform, and as an influencer for major brands like HydraFacial.

With seven years of aesthetic experience and two years as a Practice owner, Victoria brings invaluable insights into managing the modern demands of an aesthetic Practice. She shares her journey from starting at Massage Envy to becoming a sought-after content creator and successful Practice owner, offering a blueprint for others looking to follow in her footsteps.

Outside of her role in the treatment room, her passion is branding, photography and videography. She’s investing ample time in producing high-quality content that resonates with her audience, and it’s moving the needle in a big way. At only 2 years in, she's already a power player in her local market with a large following & strong Patient retention.

Some of the highlights we cover during E93 include:

• Strategic content creation without compromising Patient care

• The power of dedicated content days and efficient video production

• Building an authentic online presence while maintaining professional boundaries

• Advanced tools and techniques for professional content creation, including teleprompter tips

• Creating a seamless experience from social media to in-clinic visits

• The importance of empowering Patients to advocate for themselves

Victoria's approach to Patient care stands out with her signature "experience-focused" treatment style. She emphasizes the importance of:

• Building genuine connections before treatments begin

• Setting clear expectations and encouraging open communication

• Creating a comfortable environment for honest feedback

• Over-explaining procedures to ensure Patient comfort and understanding

• Maintaining professionalism while sharing select aspects of personal life

For Practitioners looking to enhance their content creation skills while running a successful Practice, Victoria offers comprehensive training through her Patreon community Optimize Esthetics, where she shares monthly videos on growing your aesthetic business.

What can you expect from her Patreon if you join?

• Video apps for professional video creation & editing

• Content batching strategies

• Upwork and Fiverr for outsourcing

• AI tools for content optimization

Connect with Victoria for more insights into building a last brand, creating top tier content & elevating your in-Practice experience:

• Instagram: @skinbyyouaz

• Patreon: Optimize Esthetics

Whether you're just starting your aesthetic Practice or looking to expand your digital presence, this episode is a survival guide for how to slay The Double Life and crush it in the clinic and with your content!