This week we welcome power couple and dynamic duo, Jessica Harper, RN and Ken Harper, the innovative forces behind DrippyNurseJess Med Boutique in Gilroy, California. Their remarkable journey from pandemic-induced burnout to med spa success is a testament to how authenticity, a strategic vision, and unwavering partnership can transform a desire for change into a thriving aesthetic practice.

At the height of the pandemic, Jessica found herself at a crossroads. As the Plastic Surgery Services Lead at Kaiser in Silicon Valley—ground zero for early COVID-19 cases—burnout led her to explore alternative paths in healthcare. What began as a venture into mobile IV therapy quickly evolved into something much bigger, thanks to the entrepreneurial vision she shared with her husband Ken, a seasoned digital marketing expert. Together, they have gone all in on their shared goal to create a thriving business and lasting legacy in Gilroy.

Ken flexed his marketing muscle early on with the brand DrippyNurseJess, a bold departure and memorable moniker for her new IV practice! Ken's brand-building expertise shaped this distinctive identity with intention: "We're not going to sell IV therapy," he explained. "We're going to sell your story and build a brand." And as she's branched into injectables, Jessica's DNJ brand is thriving!

Jessica's own experiences with dramatic weight loss and self-proclaimed imposter syndrome fuel her mission to create an environment that is accessible to all and a place that every client can feel like they belong.

Several fundamental principles drive their growing practice:

• Authentic Patient Connections: Drawing from Jessica's surgical background to create meaningful relationships

• Strategic Industry Presence: Regular conference attendance and relationship building with key opinion leaders

• Team Synergy: Clear role division between clinical expertise and business strategy

• Inclusive Environment: Creating a welcoming space for all clients, regardless of experience with aesthetics

• Forward-Thinking Approach: Staying ahead of industry regulations and changes including Jessica's pursuit of her BSN to NP!

The Harper's also shared several practical insights for aspiring med spa owners who are trying to build their clinical expertise while also building their business:

• Invest time in building genuine industry relationships. You will need them as you continue on your journey.

• Maintain authenticity in both branding and patient care.

• Balance clinical excellence with sound business practices - find a partner who can help if you don't have both skills.

• Create an environment where clients feel welcome & deliver great results. If you do, word of mouth will grow your practice by leaps and bounds!

The Harpers exemplify how combining clinical expertise with marketing savvy creates a formula for success. Their story reminds us that with the right partner, you can take on the world and win!

Connect with Jessica, Ken & DrippyNurseJess

Jessica: @drippynursejess

Ken: @kenharpersocialmedia

Website: drippynursejess.com