In this episode, Liz Wilcox, the fresh princess of email marketing, provides a critical reminder about the nature and significance of email marketing metrics. She addresses common concerns about email metrics accuracy, emphasizing that they will never be completely precise due to inherent technological errors. Liz advises listeners not to obsess over individual metrics but to focus on overall trends and list growth. She encourages spending time on valuable tasks, like growing the email list and converting subscribers into customers. Liz highlights the importance of tracking list growth and customer conversion rates rather than getting bogged down by minutiae. She also introduces her email marketing membership that offers templates geared toward increasing engagement.

Check out Liz's Email Marketing Membership here

Join the Email Sound Booth Facebook group here

Check out Liz's free welcome sequence here

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