Welcome to the Service MVP Podcast, where America's Service Sales Coach, Joe Crisara, converses with Dr. Clotaire Rapaille , renowned author of "The Culture Code." Join us as Dr. Rapaille shares insights on understanding subconscious cultural triggers that influence behavior, and how they apply to blue-collar businesses like heating, air conditioning, and plumbing services.

Discover why the best service anticipates customer needs even before they arise, ensuring a smooth and worry-free experience. Dive into the concept of the reptilian brain, the primal force that governs decision-making and survival instincts, and learn how tapping into it can dramatically improve client relations.

This episode explores the vital importance of understanding and addressing your clients' priorities, establishing strong connections and trust. Dr.Rapaille offers thought-provoking perspectives on creating lasting customer loyalty and pushing the reptilian hot button to achieve sales success.