Eric Johnson is the Director of the Center for Decision Sciences, Columbia Business School at Columbia University.  His research examines the interface between behavior decision research economics and the decisions made by consumers, managers, and their implications for public policy, markets, and marketing.  

In this episode, Eric and Eric Johnson discuss his book, The Elements of Choice: Why the Way We Decide Matters

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Eric Johnson and I Discuss The Elements of Choice and…

• His book,  The Elements of Choice: Why the Way We Decide Matters

Eric Johnson links:

Eric’s Website

Twitter

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If you enjoyed this conversation with Eric Johnson, you might also enjoy these other episodes:

How to Change Anyone’s Mind with Jonah Berger

Mimetic Desires in Everyday Life with Luke Burgis

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