Eric Roza is a successful technology CEO, and fitness fanatic. After years of training with and owning a CrossFit box, he ended up becoming a significant investor into CrossFit, and now its CEO. CrossFit is undergoing a public, major transformation and Eric's lessons about crisis leadership and how to leverage his personal passion for the CrossFit brand and experience are instructive for all leaders. This is an episode about how to be your best self - in your personal life, and professional life.