Send us a text

In this episode of Add To Cart, we checkout Erica Berchtold, CEO of The Iconic. Erica is one of the most influential leaders in the retail landscape and Add to Cart’s most requested guest, the one person you all want to hear from - Erica Berchtold, CEO of The Iconic. The Iconic is Australia’s very own online fashion powerhouse, committed to customer and at the forefront of technology and innovation. Despatching from a 28,000sqm fulfilment centre in Sydney, with almost a thousand staff, they continue to redefine the future of retail in Australia and New Zealand. Formerly GM at Rebel Sport, Erica joined The Iconic as CEO in 2019. 

Links from the episode:

Jim Collins on The Tim Ferris Show

Erica Berchtold from The Iconic: Pushing the limits of eCommerce | #261

Questions answered in the podcast:

• What is the weirdest thing you’ve ever bought online? 
• Who is your favourite retailer? 
• Which retail fad do you wish was history?
• Can you recommend a book or podcast that our listeners should immediately get into? 
• Finish this sentence. The future of retail is… 

This episode was brought to you by…

esuite

About your co-host: Erica Berchtold from The Iconic

Erica, CEO of THE ICONIC is passionate, high energy, high impact female Executive with the ability to build, lead and motivate high performing teams to achieve outstanding results. Previous success includes her role as Managing Director of the Sports Division (rebel and Infinite Retail) at Super Retail Group, She believes her greatest accomplishment however is to be able to realise such growth against market trends whilst growing team member engagement from 43% to 70%+ and customer engagement (NPS) from 19% to over 60%. Erica values courage, humility, resilience and curiosity, and her attitude towards change is best summed up by a favourite quote: “the illiterate of the 21st Century will not be those who cannot read and write, but those who cannot learn, unlearn and relearn”.

You can contact Erica at LinkedIn

About your host: Nathan Bush from esuite

Nathan Bush is a digital strategist, Co-founder of eCommerce talent agency, esuite and host of the Add to Cart podcast. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.

Thanks to our sponsors, Shopify and