In this episode of Business Brain, hosts Dave Hamilton and Shannon Jean interview Erica Beth Levin, founder of Global—a unique baby food brand aimed at solving the issue of picky eating by introducing children to diverse and flavorful foods early on. Inspired by her own children’s dietary journeys, Erica shares how she began serving her kids the same meals her family ate, from coconut curry to saffron dishes, challenging the norm of feeding children bland, allergen-free purees.

Erica discusses the practical challenges of launching a food business, from sourcing ingredients and packaging to scaling up with a remote team. She emphasizes the importance of networking—framing it as “community building”—and creating an advisory board to bridge knowledge gaps. Erica recounts her experience on Gordon Ramsay’s Food Stars, a journey sparked by her son’s encouragement. Filmed in London, the experience required her to delegate business operations, strengthening her ability to trust her team.

Throughout the episode, Erica offers advice to entrepreneurs, like surrounding yourself with experts, listening to customer feedback, and always planning ahead. She notes that while scaling a consumer product company (CPG) is challenging, it’s critical to stay innovative and responsive to market trends. In line with Global’s mission, she hints at future plans to expand their product line for adults, creating more opportunities for families to enjoy flavorful meals together.

The hosts wrap up by highlighting Erica’s inspiring journey and encouraging listeners to follow her company, Global, and connect with her on social media for more insights.

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