Welcome to this week’s episode of LIFTS, your bite-size dose of the Latest Industry Fitness Trends and Stories. Today, hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks, are joined by Dr. Ted Vickey, a fitness technology strategist, who is CEO of disruptive health technology company, FitWell and the author of a new, groundbreaking book: ‘'The Fitness Professionals Guide to ChatGPT". 

Often referred to as the ‘most connected man in fitness’ Dr. Vickey also served as an executive director of the White House Athletic Center under two presidents and, in 2021, was named one of the most influential fitness tech people in the industry by the Fitness Industry Technology Council (FITC).

In this LIFTS podcast, topics include:

• The impact of technology on the future of education.
• Effectively using AI tools to optimize efficiency.
• Is ChatGPT the best AI model?
• How can AI be effectively applied in fitness?
• Training AI and the various information sources available.
• The importance of full disclosure.
• What ROI can a PT expect from integrating AI?
• Advanced features and the future of AI.

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0:00       Intro

02:22    Introduction to Dr. Ted Vickey

06:07    The future of Education

09:35    Effectively using AI tools to optimize efficiency

12:44    Is ChatGPT the best AI model?

14:03    How can AI be  applied in fitness?

22:12    Methods of training AI and the information sources used

25:51    The importance of full disclosure

29:31    What is the ROI of using AI to a personal trainer?

33:21    Advanced AI features such as range of motion analysis

34:27    Final thoughts and takeaways

Welcome back to L.I.F.T.S, your bite-size dose of the Latest Industry Fitness Trends and Stories hitting the headlines.

On this week’s episode, hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks, lift the lid on some of the stories driving the fitness, health and wellbeing newsfeeds.

In this episode, headlines discussed include:

• Josh Harris’s Acquistion of OneLife Fitness.
• Weight Watchers relationship with  GLP-1 drugs.
• The decline in alcohol consumption.
• The role of wearables in managing alcohol intake.
• Athletic Greens partnership with Starbucks.
• Greg Glassman's new venture, MetFix.
• Reflections on the impact of A1 and GLP1s on the fitness industry.

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0:00       Intro

0:29       Mo Iqbal’s running injury and recovery

2:26       Josh Harris Acquires One Life Fitness

4:38       Weight Watchers and GLP-1 Drugs

11:32    The decline in alcohol consumption

16:44    The role of wearables in managing alcohol intake

19:25    Athletic Greens Partnership with Starbucks

23:47    Greg Glassman's New Venture, MetFix

30:05    Reflections on the impact of A1 and GLP1s on the fitness industry

Disclaimer By accessing this Podcast, I acknowledge that Escape Fitness LTD and SweatWorks make no warranty, guarantee, or representation as to the accuracy or sufficiency of the information featured in this Podcast. The information, opinions, and recommendations presented in this Podcast are for general information only, and any reliance on the information provided in this Podcast is done at your own risk. This Podcast should not be considered professional advice.  Escape Fitness LTD and SweatWorks do not endorse, approve, recommend, or certify any information, product, process, service, or organization presented or mentioned in this Podcast, and information from this Podcast should not be referenced in any way to imply such approval or endorsement. The third-party materials or content of any third-party site referenced in this Podcast do not necessarily reflect the opinions, standards, or policies of Escape Fitness LTD and SweatWorks. Escape Fitness LTD and SweatWorks assume no responsibility or liability for the accuracy or completeness of the content contained in third-party materials or on third-party sites referenced in this Podcast or the compliance with applicable laws of such materials and/or links referenced herein. Moreover, Escape Fitness LTD and SweatWorks make no warranty that this Podcast, or the server that makes it available, is free of viruses, worms, or other elements or codes that manifest contaminating or destructive properties.  

ESCAPE FITNESS LTD AND SWEATWORKS EXPRESSLY DISCLAIM ANY AND ALL LIABILITY OR RESPONSIBILITY FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR OTHER DAMAGES ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE, THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.

On this LIFTS podcast, Escape Fitness CEO, Matthew Januszek and Mo Iqbal, Founder & CEO of SweatWorks are joined by guest, Alex Alimanestianu, a seasoned executive and Angel Investor with significant experience in the fitness and wellness industry. He served for a long time as CEO of Talent Sports International, and in addition to his leadership there, Alex has been an active investor in the fitness technology space.

In this episode, the discussion centred on L Catterton’s recent investments in EGM and [solidcore]. Alimanestianu highlights the importance of early-stage investments in emerging markets and the advantages of being an early player in new concepts. He expressed concerns about the long-term viability of standalone boutique fitness studios, citing low entry barriers and increased competition. The conversation also covered the boom in Pilates and whether it had peaked, along with broader implications for valuation and investment trends in the fitness industry.

Key topics discussed include:

• Opportunity vs. challenges in investing in start-ups.
• L Catterton investing in Solid Core and EGYM.
• Comparison with innovations across other industries.
• Advantage of being the first of second player to a concept.
• The shifting buying pattern of fitness equipment.
• The boom of Pilates, but has it peaked?
• Risk of boutiques only offering one modality.
• The franchise model in boutiques.

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0:00     Intro

2:55     Alex’s opportunity to invest in Mirror

5:00     Investing in fitness industry start-ups

6:08     Advantage of being ‘the first or second player’ to new concepts

8:45     L Catterton’s investment in EGYM

13:01   Comparison with other fitness companies and industries

16:25   Integrating technology from a more medical perspective

17:51   The shifting buying pattern of fitness equipment      

20:50   L Catterton’s investment in Solid Core

24:09   The breadth of Pilates formats available

26:21   The booming demand for Pilates

27:09   Risks of boutiques only offering one thing

33:35   The franchise model in boutique

39:54   Final thoughts and key takeaways

Welcome to the latest episode of L.I.F.T.S. This episode is the final instalment of a three-part series recorded live at Beyond Activ, New York City – a fitness focused leadership, investment and business development event held in September 2024.

In this episode, hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of Sweatworks get under the skin of the industry to explore where investors are placing their funding, new product innovations, the fate of the  boutique fitness market and the evolution of HVPL clubs. 

Today’s guests are:

• Pete Moore, MD Integrity Square and Krissy Vann, Director of Content at All Things Fitness and Wellness.
• Nicoline Roth, Founder, Nordic Strong plus owner & manufacturer of the Nordic Trainer.
• David Weston, MD, HighPost Capital.
• Yvette & Neal McGaffin, Co-Founders,  Reform RX.

In this episode, the conversation covers:

• Importance of strategic locations and lease terms.
• The danger of trying to be all things to everyone.
• The growth of Pilates and the success of [solidcore].
• Emerging fitness trend: spotlight on Metabolic and New York Athletic Club's Squads.
• Introducing the Nordic Strength concept, based around the Nordic way of life.
• Future development :a studio and at-home integration.
• Fitness investment strategies – where is it wise to invest right now?
• The rise of 2.0 players: Crunch Fitness, EOS Fitness, Fitness Connection, Chuze Fitness.
• The evolution from HVLP 2.0 to HVLP 3.0.
• The rise of the social wellness club.
• Solving the instructor talent problem.
• What is driving the Pilates boom and can it last?

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0:00 Intro

0:30 Pete Moore | Integrity Square

22:33 Nicoline Roth | Nordic Strong

35:45 David Weston | HighPost Capital

55:34 Yvette & Neal McGaffin | Reform RX

Welcome to the latest episode of L.I.F.T.S. This episode is part-two of a three-part podcast series recorded live at Beyond Activ, a leadership, investment and business development event in September 2024.

In this episode, hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of Sweatworks, talk to four guests from both sides of the fence - the operator and suppliers within the fitness industry:

• Adam Sedlack, CEO, UFC Gyms
• Jack Daly, CEO, TRX
• Jay Worthy, CEO, Myzone
• Ashley Mills, Co-Founder & Co-CEO, obé Fitness and Mark Mullett, Co-Founder & Co-CEO, obé Fitness

 In this episode, topics discussed include:

• Impact of low-cost gyms setting new price expectations.
• Disciplined growth plans important for sustainability.
• Staying On-Trend with Functional Fitness to Grow Global Brand.
• Focusing on functional strength in line with growing consumer interest.
• Leveraging Wearable Data: The Future of Personalization, Insights and Behavior Change in Fitness.
• The evolution of wearables and increasing role they will play in driving industry growth and health outcomes.
• Opportunities to utilize wearable data through analytics to provide personalized, actionable insights for members.
• Body Literacy and Women’s Health.
• Funding and the economic environment.
• Strategic Partnerships and Future Growth.

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0:00 Intro

2:33 Adam Sedlack | CEO | UFC Gyms

26:11 Jack Daly | CEO | TRX

47:15 Jay Worthy | CEO | Myzone

1:03:31 Mark Mullett & Ashley Mills | Co-founders | obé Fitness

On this LIFTS podcast, Escape Fitness CEO, Matthew Januszek and Mo Iqbal, Founder & CEO of SweatWorks are joined by Jack Thomas, Co-Founder of The Fit Guide, the only global, independent rating system for premium fitness clubs and studios.

This episode discusses The Fit Guides comprehensive report on fitness industry standards, evaluating global clubs across various modalities. This episode delves into exploring the importance of client connection, the continued boom in popularity of strength training, driven by consumer demand and research on longevity, and the opportunities that the boutique fitness sector has still to maximize.

Matthew, Mo and Jack debate learnings from other sectors who traditionally evolve and innovate more quickly than the fitness industry, training modalities and brands that are performing better than others and regional differences that impact fitness industries internationally. 

Key topics discussed include:

• Drawing learnings from the hospitality sector.
• How CrossFit got more people into strength training.
• The opportunities in the boutique fitness sector.
• Peloton and Planet Fitness shift focus to strength training.
• Strength training and its continued growth in popularity.
• Gen Z; the most informed population in regards to health and fitness.
• Opportunities within Yoga and Pilates modalities.
• Breaking down the member journey to boost engagement.

To learn more about Jack Thomas and The Fit Guide, click here:

https://thefitguide.com/

https://www.linkedin.com/in/fitnessbusinessasia/

https://www.instagram.com/jacktbase/

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Support fitness industry news by sponsoring future LIFTS episodes.

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0:00       Intro

2.44       Reports created by The Fit Guide

4.45       Current state of the Fitness Industry

6.10       Peloton and Planet Fitness shift focus to strength training

6.29       Global trend of strength training

13.45    Planet Fitness launch Strength Plus app

17.16    Impact of CrossFit and functional training

17.28    Boutique fitness and client connection

18.03    Regional differences in fitness modalities

20.22    The importance of connecting with your clients

26.42    Challenges and opportunities in boutique fitness

On this week’s episode of the Escape Your Limits podcast, we are joined by legend, John Brown, a trailblazing American bodybuilder who rose to fame in the 1970s and 1980s. Despite facing racism and discrimination in the sport, Brown achieved incredible success, winning the Amateur Mr. Universe title in 1981 and 1982, as well as the Mr. World title three times. John went on to raise three boys, all of whom inherited his sporting genes and, with the benefit of his support, experience and wisdom, went on to achieve success as NFL players.

In this podcast we take a walk-through Brown’s exceptional bodybuilding achievements, how he leveraged his unique performance approach to created wealth and his unconventional training techniques, diet and pre-competition preparations. We also explore how he has supported his three sons to become successful NFL players, whilst unpacking the grit and determination it takes to succeed. This conversation is all about challenging norms and pushing the boundaries of what is possible. Buckle up - this one is a hell of a ride!

In this podcast, Brown covers:

• The origins of Mr. Universe and Brown’s unique approach to competitive bodybuilding.
• Building a bodybuilding  business through questioning and entrepreneurship.
• The overtraining fallacy and the importance of eating and sleeping.
• Growing muscle without using steroids.
• Coca-Cola – the secret sauce in training revival.
• The influence of genetics and parental involvement on athletic success.
• Eating dirty to gain athletic advantage.
• Post bodybuilding diet and how the gym has become a necessary evil.
• Designing performance sportswear that changed then world.
• Disbelief: life’s biggest limiter.
• Parenting, marriage, and financial regrets.
• Achieving dreams and escaping limits.
•  

To learn more about John Brown, click here:

https://www.instagram.com/johnbrownblackcoffee/

 https://www.facebook.com/johnbrownmruniverse/

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0:00       Intro

0:02       The origins of Mr Universe and other bodybuilding organisations

0:18       Brown’s career changing approach to bodybuilding competitions

9:46       Leveraging bodybuilding to build a business

19:52    Bodybuilding, Mr Universe and influencers

26:25    Charting a life path through questioning and entrepreneurship

32:04    No such thing as over training only under sleeping and under eating

37:16    Pushing through bad form to get stronger

37:40    Growing muscle without using steroids

40:33    weightlifting routine for muscle growth

48:23    Intense training for NFL athletes and Coca Cola – the secret sauce for training revival

51:31    The influence of genetics and parental influence on athletic success

1:00:40 Parenting and coaching children in sport

1:05:43 Bodybuilding, nutrition, and training philosophy

1:09:26 Eating dirty to gain athletic advantage

1:11:36 Changing diet and training routine post bodybuilding career

1:12:03 Gym training: after a30 years it’s become a necessary evil

1:15:00 Designing performance sportswear that changed then world

1:20:38 Disbelief: life’s biggest limiter

1:21:44 Parenting, marriage, and financial regrets

1:31:28 Achieving dreams and escaping limits

On this LIFTS podcast, Escape Fitness CEO, Matthew Januszek and Mo Iqbal, Founder & CEO of SweatWorks are joined by special guest, Anna Gudmundson, CEO of stress management technology company, Sensate. 

This episode digs into the value of stress management and tuning into the Vagus Nerve tone in order to take a more holistic approach to mental and physical health. It dives into the emerging technologies in this field and the opportunity to integrate with established wearables and health trackers in order to help people gain a more data driven understanding of their personal health markers.

Key topics discussed include:

• What is Sensate, who can benefitm, how does it work, and what does it deliver.
• The mental health crisis and the value of self-regulation tools.
• The growing acceptance of self-regulation and meditation as a necessary self-improvement strategy.
• Integrating wearable technology, stress management, and wellness practices.
• Link between stress and good physical health and performance.
• Integrating wellness offers into homes, tourism and hospitality.
• The benefits of wearable technology and personalized health data.
• Mental health, wellness, and stress relief with a focus on the Vagus Nerve.

To learn more about Sensate, click here: https://www.getsensate.com/

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0:00       Intro

2:19       Introduction to Anna Gudmundson, CEO Sensate (Stress management technology)

3:05       The mental health crisis and the value of self-regulation tools

09:21    The acceptance of self-regulation and meditation as a necessary self-help strategy

14:02    Integrating wearable technology, stress management, and wellness practices

15:18    The link between stress and good physical health and performance

18:09    Integrating wellness facilities into homes, tourism and hospitality

23:34    The benefits of wearable technology and personalized health data

27:21    Mental health, wellness, and stress relief with a focus on the Vagus Nerve

On this LIFTS podcast, Escape Fitness CEO, Matthew Januszek and Mo Iqbal, Founder & CEO of SweatWorks are joined by special guest, Huw Edwards CEO of ukactive.

This episode explores the opportunities for ukactive to collaborate with the newly appointed Labour government in the UK, positioning the physical activity sector as a key player in addressing public health challenges. The discussion focuses on crafting innovative solutions, harnessing data-driven insights, and making facilities and services more accessible and inclusive. We also explore the rising trend of gym usage among young people, the urgent need to better support those with long-term health conditions and mental health issues, and the potential for a national patient care framework built through collaboration between the government, the physical activity sector, and the NHS.

Key topics discussed include:

• How the physical activity sector work with government to improve population health and drive economic growth.
• Beyond aesthetics: tapping into the broader health and wellbeing benefits of being active.
• Population health as an economic driver.
• The role of data in defining the sector’s value proposition.
• The need for diversification of services to accommodate a wider range of health and wellbeing needs.
• Engaging young people to tackle childhood obesity and create habits for life.
• Leading with prevention: Collaboration between the physical activity and healthcare system.
• Integrating the fitness industry with the NHS: challenges and opportunities.
• The importance of storytelling to drive engagement.
• The need for local delivery that feeds into a national framework.

To learn more about ukactive, click here: https://www.ukactive.com/

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Support fitness industry news by sponsoring future LIFTS episodes.

Contact us at [email protected] for advertising opportunities.

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0:00       Intro

02:49    How the physical activity sector can support the govt to improve population health and productivity

04:28    Focus on the wider benefits of being active beyond aesthetics and into broader physical and mental  health and wellbeing

07:48    The economic benefits of a healthy population

12:24    The role of data in defining the sectors value proposition

14:48    Diversification of services to accommodate a wider range of health and wellbeing needs

18:31    Engaging young people to tackle childhood obesity and crate habits for life

26:30    Leading with prevention: Collaboration between the physical activity and healthcare system

30:51    Integrating fitness industry with NHS, challenges and opportunities.

34:31    The need for a consumer campaign driven by lived-experience stories

34:55    The importance of local delivery that feeds into a national framework

On this LIFTS podcast, Escape Fitness CEO, Matthew Januszek and Mo Iqbal, Founder & CEO of SweatWorks are joined by guest, Ross Campbell, Founder & CEO of Beyond Activ, one of the largest and most influential global networks for health, fitness, wellness, sports, hospitality and leisure businesses.

This episode discusses the evolution of fitness and healthcare conferences, with a focus on the recent Beyond Activ event in Saudi Arabia. They explore the impact of GLP-1 and AI on the industry, the changing landscape of boutique fitness and the growing competition in the wellness hospitality space.

Key topics discussed include:

• Real life experiences and meaningful connection through events.
• The crossroads for boutique fitness and wellness.
• HIIT vs. strength and conditioning workouts.
• Research by Dr. Stacy Sims that shows that HIIT could be detrimental to health.
• The boom in popularity of Pilates.
• Equinox signs up for Neom, Saudi Arabia’s futuristic desert.
• The focus on wellness-centric hospitality brands.
• New developments in wellness, recovery and longevity.
• GLP-1s as a disruptor to the industry.
• Airlines and airports reinvesting in lounges and wellness.
• Beyond Activ, New York, 17-19th September.

To learn more about Beyond Activ, click here: https://beyondactiv.com/

======================================================

Support fitness industry news by sponsoring future LIFTS episodes.

Contact us at [email protected] for advertising opportunities.

Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: https://www.youtube.com/user/EscapeFitness

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0:00     Intro

4:13     The evolution of boutique fitness

5:12     HIIT vs. strength and conditioning workouts

8:10     The boom in popularity of Pilates

10:12   Fitness trends; strength, Pilates and wellness-focused hospitality

14:18   Wellness-focused hotels and their growth in Saudi Arabia

19:37   Wellness-driven residencies and GLP-1’s impact on diabetes monitoring

20:53   New developments in wellness, recovery and longevity

23:36   Growth and innovation investment opportunities in luxury markets

29:25   Fitness events in Asia and the US