What does it take to build brand awareness and attract more customers in today’s digital world? In this episode of The Rich Somers Report, Rich sits down with Trevor Cowley, entrepreneur and host of Real Business Owners, to break down the most effective marketing strategies for entrepreneurs looking to grow their business and increase revenue.

Rich and Trevor discuss:

Why first impressions matter and how to optimize your website, social media, and online presence
The power of organic content marketing vs. paid advertising—and when to use each
The most common marketing mistakes entrepreneurs make and how to avoid them
How to craft compelling hooks and messaging to increase conversions
The importance of webinars, lead magnets, and email lists for long-term business growth
Trevor shares insights from years of experience helping business owners scale through strategic marketing and branding. Whether you’re just starting out or looking to refine your approach, this episode is packed with actionable steps to help you stand out and attract more leads.

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